For businesses with a capable marketing team and nobody above them who has done this before. We come in as your fractional CRM and lifecycle lead: setting the direction, guiding the work, and building your team's confidence, without the cost of a senior hire.
Most of the businesses we meet are not short of effort. Someone is running the campaigns, someone is in the CRM, someone is keeping the emails going out. What they do not have is a person who has done it all before, at scale, who can say "do this, not that" and be right. That is the gap we fill.
Your marketing person is capable and willing, but they are making senior decisions without senior experience behind them. They need someone to check their thinking, not someone to take the job off them.
Salesforce, HubSpot or GoHighLevel is in place and someone is keeping it running, but there is no strategy behind what it is actually being asked to do.
You have lost a marketing manager, or you are not ready to commit to one. You need the senior thinking now and the headcount later, if at all.
You are the founder or general manager carrying marketing on top of everything else, and you want someone senior to hand the thinking to.
If more than one of those sounds familiar, this is probably the right shape.
Getting leads is the easy part. The work we lead is everything after: the journey, the follow-up, and the systems that make sure nothing slips. This is deliberately a narrow lane, and it is the one we know best.
Marketing and CRM strategy, tied to a commercial goal rather than a channel plan.
Customer journey and lifecycle design, from first enquiry through to repeat business.
Campaign planning and review, before things go live rather than after they underperform.
Lead management, nurture and scoring, so sales spend their time on the right people.
CRM and automation direction across Salesforce, HubSpot and GoHighLevel.
Reporting and attribution, so budget decisions stop coming down to guesswork.
Brand and creative, paid media buying, PR and content production are not ours to lead alone, so we run a pod model instead. Depending on what the work needs, we do it ourselves or bring in specialists we trust, each senior in their own field. You get one accountable lead and the right expert on each job.
Advisory work is easy to sell badly, because nobody can picture what they are paying for. So here is the shape of a typical month. We tune the cadence to suit you, but the rhythm matters more than the hours.
A working session with you and your team on a set day. Priorities, blockers, decisions made, and what happens next.
Campaigns, journeys and automations looked over while there is still time to change them, not once the numbers come back.
Your team can reach us with the awkward questions instead of guessing and hoping. This is where a lot of the value quietly lands.
Every quarter, an honest look at what worked, what to stop doing, and where the next ninety days should go.
Everything is documented as we go, so the thinking stays with your business rather than walking out with us.
Each one runs as a monthly engagement with a fixed cadence, so you know exactly what you are getting. Most clients start light and step up when the work justifies it.
A standing session and a review cycle. Your team keeps doing the work, we make sure it is the right work and that it is being done well.
Best when you have capable people and just need someone senior to steer.
We act as your marketing and CRM lead: owning the strategy, setting the roadmap, and directing the team's work week to week.
Best when there is nobody currently accountable for the whole picture.
Advisory, plus structured development for your marketing people. Coaching, reviews and training built around what your team specifically needs to get better at.
Best when you want to grow the people you already have.
Pricing is scoped to the cadence and depth you need. Tell us where you are and we will map the right shape together.
Get in touchPlenty of consultants can tell you what good looks like. Fewer have carried the responsibility for a team delivering it, week after week, for clients who were watching.
Before Marcx, Caroline led the digital marketing division of a Salesforce partner, delivering more than 50 platform implementations and over 150 projects for around 70 clients. Leading a team is not a new skill picked up for this offer.
That division ran on developing people who were early in their careers into consultants clients trusted with real work. Growing a team is the same job, just inside your business instead of ours.
We do not send juniors of our own, and we never have. When we talk about leading a junior team, we mean yours, and we mean making them better rather than making them dependent.
There is no cost to the first conversation, and you will leave it with a clearer view either way.
Get in touchA marketing manager does the work. We direct it. If you already have people who can execute but nobody to set the direction or check the thinking, fractional gives you the senior layer without the salary, the recruitment risk, or the wait.
It depends on the shape you choose, from a standing session every fortnight through to a day or more each week. What matters more than the hours is the rhythm: predictable contact your team can plan around, rather than ad hoc advice when someone remembers to ask.
Both, and we agree the line up front. Some clients want direction only. Others want us in the platform for the parts their team cannot do yet. We will tell you honestly which is better value in your situation.
That happens often, and it is scoped as a separate piece of work rather than quietly absorbed into the retainer. You get a clear scope and price for the build, and the fractional engagement carries on alongside it. Have a look at what we do for the shape of those projects.
Yes, and it is often where we add the most value. We are not a performance agency and we are not competing for that budget. Reviewing an agency's plan, questioning the numbers, and making sure what they deliver actually connects to your CRM is squarely part of the role.
Yes. Most engagements run remotely across Australia and New Zealand, with in-person available across South-East Queensland and northern NSW.
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