About Marcx

Senior marketing and CRM expertise, without the agency layers.

Marcx is a specialist practice for marketing strategy, CRM, automation and the customer lifecycle. We work with small and mid-sized businesses across Australia and New Zealand that want senior thinking and systems their teams will actually use.

Meet Caroline

The person behind Marcx

I have spent close to two decades in marketing, the last decade of it deep in the Salesforce and HubSpot world. For five years I led the digital marketing division of a Salesforce partner, where we delivered more than 50 platform implementations and over 150 projects for around 70 clients across a wide range of industries.

In 2026 I started Marcx to do that work directly, without the layers. When you work with Marcx, you work with me. Senior thinking, hands-on delivery, and no junior handovers.

18+ yrs
In marketing & CRM
150+
Projects delivered
70+
Clients supported
50+
Platform implementations
Caroline, founder of Marcx, working at a laptop
Who We Work With

Built for considered, relationship-led businesses

We work best with small and mid-sized businesses that sell considered purchases, where the buying journey runs longer and the relationship matters. If your customers take weeks or months to decide, lifecycle systems earn their keep.

Property & Construction

Long journeys from first enquiry to settlement, for developers, builders, project marketers and channel agencies selling new product.

Professional Services

For accounting firms, advisors and consultancies, turning referrals and past clients into a reliable pipeline between engagements.

Financial Services

Personalised, compliant communication at scale across insurance, lending and wealth.

B2B & Considered Sales

Multi-touch buying processes where the right follow-up at the right time wins the work.

Where We Work

Australia & New Zealand

We are based in Southeast Queensland and work with clients right across Australia, with regular trips interstate and across the Tasman to New Zealand.

BASED IN SEQ AUSTRALIA NEW ZEALAND

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